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Linear Model for Brand Portfolio Optimization

Pavol Kral

Pavol Kral

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Kral, Pavol
, 
Katarina Janoskova

Katarina Janoskova

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Janoskova, Katarina
 e 
Pavol Durana

Pavol Durana

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Durana, Pavol
  
20 lug 2019
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Pubblicato online: 20 lug 2019
Pagine: 32 - 39
DOI: https://doi.org/10.2478/jec-2019-0004
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© 2019 Pavol Kral et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Kral, Pavol
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
Janoskova, Katarina
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
Durana, Pavol
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Scienze sociali, Sociologia, Cultura, Economia e business, Business management, Responsabilità sociale del business, Compliance Management, business, Imprenditorialità, Settori, Amministrazione culturale
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