The Effects of B2C Interaction on Customer Loyalty

Article Category: Research Paper

Published Online: Jun 22, 2018

Page range: 78 - 104

Received: Mar 03, 2018

Accepted: May 28, 2018

DOI: https://doi.org/10.2478/jdis-2018-0010

Keywords

B2C e-commerce, Interaction, Interactive tool, Customer loyalty

© 2018 Walter de Gruyter GmbH, Berlin/Boston, published by Sciendo

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