The Effects of B2C Interaction on Customer Loyalty

Catégorie d'article: Research Paper

Publié en ligne: 22 juin 2018

Pages: 78 - 104

Reçu: 03 mars 2018

Accepté: 28 mai 2018

DOI: https://doi.org/10.2478/jdis-2018-0010

Mots clés

B2C e-commerce, Interaction, Interactive tool, Customer loyalty

© 2018 Walter de Gruyter GmbH, Berlin/Boston, published by Sciendo

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