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Journals
Journal of Data and Information Science
Volume 3 (2018): Issue 2 (May 2018)
Open Access
The Effects of B2C Interaction on Customer Loyalty
Xinyue Yang
Xinyue Yang
and
Qinjian Yuan
Qinjian Yuan
| Jun 22, 2018
Journal of Data and Information Science
Volume 3 (2018): Issue 2 (May 2018)
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Article Category:
Research Paper
Published Online:
Jun 22, 2018
Page range:
78 - 104
Received:
Mar 03, 2018
Accepted:
May 28, 2018
DOI:
https://doi.org/10.2478/jdis-2018-0010
Keywords
B2C e-commerce
,
Interaction
,
Interactive tool
,
Customer loyalty
© 2018 Walter de Gruyter GmbH, Berlin/Boston, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.