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International Journal of Management and Economics
Volume 57 (2021): Issue 2 (June 2021)
Open Access
Power asymmetry and value creation in B2C relationship networks
Marcin Wieczerzycki
Marcin Wieczerzycki
Department of International Marketing, Poznań University of Economics and Business
Poznań, Poland
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Wieczerzycki, Marcin
Jun 30, 2021
International Journal of Management and Economics
Volume 57 (2021): Issue 2 (June 2021)
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Article Category:
Conceptual Paper
Published Online:
Jun 30, 2021
Page range:
161 - 176
Received:
Feb 20, 2020
Accepted:
Feb 26, 2021
DOI:
https://doi.org/10.2478/ijme-2021-0006
Keywords
B2C relationships
,
B2C networks
,
consumer behavior
,
consumer communities
,
value creation
© 2021 Marcin Wieczerzycki, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
