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Destination Management: The Influence of Local Food

Samantha Morris
Samantha Morris
, 
Tomás Dwyer
Tomás Dwyer
 and 
Julie Mulligan
Julie Mulligan
   | Jan 29, 2021
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Article Category: Research Article
Published Online: Jan 29, 2021
Page range: 99 - 112
DOI: https://doi.org/10.2478/ijm-2020-0005
Keywords
© 2020 Samantha Morris et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Conceptual Framework: attitudes to local food and travel behaviour mediated by authenticity
Conceptual Framework: attitudes to local food and travel behaviour mediated by authenticity

Figure 2

Structural model showing regression weights from the standardised estimates output
Structural model showing regression weights from the standardised estimates output

Figure 3

Revised Conceptual Framework: attitudes to local food and travel behaviour mediated by authenticity
Revised Conceptual Framework: attitudes to local food and travel behaviour mediated by authenticity

Framework mediators – indirect effects [Bootstrap 2000 samples and 95%CI]

Hypotheses Direct path Mediator Estimate Lower Upper p value Decision on mediation
H5.1 (a) Attitude towards local food → Destination choice Object-related authenticity 0.025 0.019 0.071 0.341 Reject
H5.1 (b) Attitude towards local food → Motivation to travel Object-related authenticity 0.168 0.091 0.257 0.001 Accept
H5.1 (c) Attitude towards local food → Satisfaction Object-related authenticity 0.004 0.039 0.052 0.833 Reject
H5.2 (a) Attitude towards local food → Destination choice Existential authenticity 0.618 0.547 0.697 0.001 Accept
H5.2 (b) Attitude towards local food → Motivation to travel Existential authenticity 0.817 0.711 0.930 0.001 Accept
H5.2 (c) Attitude towards local food → Satisfaction Existential authenticity 0.386 0.302 0.478 0.001 Accept

Results of direct hypothesis

Hypothesis Predictor Outcome Std Beta (β) Decision on hypotheses
H1 Attitude towards local food Destination choice 0.136*** Accept
H2 Attitude towards local food Motivation to travel −0.89# Reject
H3 Attitude towards local food Satisfaction 0.320*** Accept
H4 (a) Attitude towards local food Object-related authenticity 0.542*** Accept
H4 (b) Attitude towards local food Existential authenticity 0.629*** Accept

Literature themes as they relate to hypothesis development

Theme Motivation Hypothesis
Local food and destination choice Pull H1: Tourist attitudes to local food positively influence destination choice
Tourist attitudes to local food and motivation to travel PushPull H2: Tourist attitudes to local food positively influence motivation to travel
Tourist attitudes towards local food and holiday satisfaction Pull H3: Tourist attitudes to local food positively influence holiday satisfaction
Tourist attitudes towards local food and perceptions of authenticity Pull H4: Tourist attitudes to local food positively influence the perception of (a) object-related (b) existential authenticity.
The influence of authenticity on travel behaviour Push H5.1: Object-related authenticity mediates the relationship between tourist attitudes to local food and (a) destination choice, (b) motivation to travel and (c) satisfaction.H5.2: Existential authenticity mediates the relationship between (a) destination choice, (b) motivation to travel and (c) satisfaction.

Confirmatory Factor Analysis (CFA) results of the measurement model

CR AVE MSV Max (H) Exa_A Mot_Travel Attitudes_LF Satisfaction Obj_A Mot_Des
Exa_A 0.668 0.502 0.494 0.672 0.709
Mot_Travel 0.906 0.707 0.638 0.908 0.615 0.841
Attitudes_LF 0.833 0.602 0.304 0.887 0.528 0.402 0.776
Satisfaction 0.876 0.640 0.319 0.894 0.565 0.502 0.538 0.800
Obj_A 0.863 0.679 0.238 0.874 0.371 0.396 0.488 0.342 0.824
Mot_Des 0.824 0.702 0.638 0.850 0.703 0.799 0.551 0.531 0.381 0.838
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