The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors
, and
Dec 04, 2019
About this article
Published Online: Dec 04, 2019
Page range: 53 - 74
DOI: https://doi.org/10.2478/hjbpa-2019-0029
Keywords
© 2019 Amy Chu May Yeo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Yeo, Amy Chu May
Tunku Abdul Rahman University CollegeKuala Lumpur, Malaysia
Ong, Wei Seng
Kuala Lumpur, Malaysia
Kwek, Choon Ling
Tunku Abdul Rahman University CollegeKuala Lumpur, Malaysia