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The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors

Amy Chu May Yeo

Amy Chu May Yeo

Tunku Abdul Rahman University CollegeKuala Lumpur, Malaysia
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Yeo, Amy Chu May
, 
Wei Seng Ong

Wei Seng Ong

Kuala Lumpur, Malaysia
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Ong, Wei Seng
 and 
Choon Ling Kwek

Choon Ling Kwek

Tunku Abdul Rahman University CollegeKuala Lumpur, Malaysia
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Kwek, Choon Ling
  
Dec 04, 2019
The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors's Cover Image
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Published Online: Dec 04, 2019
Page range: 53 - 74
DOI: https://doi.org/10.2478/hjbpa-2019-0029
Keywords
© 2019 Amy Chu May Yeo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Social Sciences, Sociology, Sociology, other
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