The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors

Publicado en línea: 04 dic 2019

Páginas: 53 - 74

DOI: https://doi.org/10.2478/hjbpa-2019-0029

Palabras clave

shopping malls, frequency of visit, purchase intention, Malaysia

© 2019 Amy Chu May Yeo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.