Open Access

Participatory Culture: From Co-Creating Brand Meaning to Changing the World

Nov 04, 2014

NIM Marketing Intelligence Review

Volume 6 (2014): Issue 2 (November 2014)

About this article

Previous Article

Cite

Share

Download Cover

Published Online: Nov 04, 2014

Page range: 34 - 39

DOI: https://doi.org/10.2478/gfkmir-2014-0096

Keywords
Fan Communities, Activism, Culture Jamming, Cultural Acupuncture, Branding, Social Brand Engagement

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Jenkins, Henry

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other

Journal RSS Feed