Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
NIM Marketing Intelligence Review
Volume 6 (2014): Issue 2 (November 2014)
Open Access
The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders
Edward F. McQuarrie
Edward F. McQuarrie
and
Barbara J. Phillips
Barbara J. Phillips
| Nov 04, 2014
NIM Marketing Intelligence Review
Volume 6 (2014): Issue 2 (November 2014)
Social Brand Engagement
About this article
Previous Article
Next Article
Abstract
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Nov 04, 2014
Page range:
16 - 20
DOI:
https://doi.org/10.2478/gfkmir-2014-0092
Keywords
Blog
,
Consumption
,
Consumer Culture
,
Social Brand Engagement
,
Fashion
,
Cultural Capital
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Edward F. McQuarrie
Barbara J. Phillips
Canada