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Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation

Tomasz Olejniczak

Tomasz Olejniczak

Poznań University Economics and Business, Institute of Marketing, Department of Marketing ProductPoznań,
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Olejniczak, Tomasz
  
Jun 24, 2021
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Published Online: Jun 24, 2021
Page range: 76 - 91
Received: Sep 21, 2020
Accepted: Mar 23, 2021
DOI: https://doi.org/10.2478/foli-2021-0006
Keywords
© 2021 Tomasz Olejniczak, published by Sciendo
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
Olejniczak, Tomasz ORCID Icon
Poznań University Economics and Business, Institute of Marketing, Department of Marketing ProductPoznań
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other
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