Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation
Tomasz Olejniczak
Poznań University Economics and Business, Institute of Marketing, Department of Marketing ProductPoznań,
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24 jun 2021
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Publicado en línea: 24 jun 2021
Páginas: 76 - 91
Recibido: 21 sept 2020
Aceptado: 23 mar 2021
DOI: https://doi.org/10.2478/foli-2021-0006
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© 2021 Tomasz Olejniczak, published by Sciendo
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
Olejniczak, Tomasz
Poznań University Economics and Business, Institute of Marketing, Department of Marketing ProductPoznań