Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation
Tomasz Olejniczak
Poznań University Economics and Business, Institute of Marketing, Department of Marketing ProductPoznań,
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24 juin 2021
À propos de cet article
Publié en ligne: 24 juin 2021
Pages: 76 - 91
Reçu: 21 sept. 2020
Accepté: 23 mars 2021
DOI: https://doi.org/10.2478/foli-2021-0006
Mots clés
© 2021 Tomasz Olejniczak, published by Sciendo
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
Olejniczak, Tomasz
Poznań University Economics and Business, Institute of Marketing, Department of Marketing ProductPoznań