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Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies

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,

Tamadher AL DABBAGH

DABBAGH, Tamadher AL

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ABURAYYA, Ahmad

Dec 31, 2024

Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies's Cover Image

Foundations of Management

Volume 16 (2024): Issue 1 (January 2024)

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Published Online: Dec 31, 2024

Page range: 345 - 358

DOI: https://doi.org/10.2478/fman-2024-0021

Keywords
Personalized Recommendation Systems, Consumer Challenges, Trust and Satisfaction, User Engagement, Digital Marketplace

© 2024 Fanar SHWEDEH et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

SHWEDEH, Fanar

City University AjmanAjman, UNITED ARAB EMIRATES

DABASH, Amro

The British University in DubaiDubai, UNITED ARAB EMIRATES

DABBAGH, Tamadher AL

City University AjmanAjman, UNITED ARAB EMIRATES

ABURAYYA, Ahmad

City University AjmanAjman, UNITED ARAB EMIRATES

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Computer Sciences, Business Computing, Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment

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