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Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies

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,

Tamadher AL DABBAGH

DABBAGH, Tamadher AL

e

ABURAYYA, Ahmad

31 dic 2024

Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies's Cover Image

Foundations of Management

Volume 16 (2024): Numero 1 (Gennaio 2024)

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Pubblicato online: 31 dic 2024

Pagine: 345 - 358

DOI: https://doi.org/10.2478/fman-2024-0021

Parole chiave
Personalized Recommendation Systems, Consumer Challenges, Trust and Satisfaction, User Engagement, Digital Marketplace

© 2024 Fanar SHWEDEH et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

SHWEDEH, Fanar

City University AjmanAjman, UNITED ARAB EMIRATES

DABASH, Amro

The British University in DubaiDubai, UNITED ARAB EMIRATES

DABBAGH, Tamadher AL

City University AjmanAjman, UNITED ARAB EMIRATES

ABURAYYA, Ahmad

City University AjmanAjman, UNITED ARAB EMIRATES

Lingua:: Inglese

Frequenza di pubblicazione:: 1 volte all'anno
Argomenti della rivista:: Informatica, Informatica del business, Economia e business, Business management, Contabilità gestionale, controllo finanziario, calcolo dei costi, investimenti

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