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Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies

Fanar SHWEDEH

Fanar SHWEDEH

City University AjmanAjman, UNITED ARAB EMIRATES
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SHWEDEH, Fanar
, 
Amro DABASH

Amro DABASH

The British University in DubaiDubai, UNITED ARAB EMIRATES
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DABASH, Amro
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Tamadher AL DABBAGH

Tamadher AL DABBAGH

City University AjmanAjman, UNITED ARAB EMIRATES
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DABBAGH, Tamadher AL
 and 
Ahmad ABURAYYA

Ahmad ABURAYYA

City University AjmanAjman, UNITED ARAB EMIRATES
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ABURAYYA, Ahmad
  
Dec 31, 2024
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Published Online: Dec 31, 2024
Page range: 345 - 358
DOI: https://doi.org/10.2478/fman-2024-0021
Keywords
© 2024 Fanar SHWEDEH et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Computer Sciences, Business Computing, Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment
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