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The Reserve Price Optimization for Publishers on Real-Time Bidding on-Line Marketplaces with Time-Series Forecasting

Andrzej Wodecki

Andrzej Wodecki

Warsaw University of Technology, Faculty of ManagementWarsaw, POLAND
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Wodecki, Andrzej
  
Nov 07, 2020
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Published Online: Nov 07, 2020
Page range: 167 - 180
DOI: https://doi.org/10.2478/fman-2020-0013
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© 2020 Andrzej Wodecki, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Figure 1

Online advertising ecosystem (Source: Own elaboration)
Online advertising ecosystem (Source: Own elaboration)

Figure 2

Line plot of Coverage time series for low, medium and high Coverage AdUnits (Source: Own computations)
Line plot of Coverage time series for low, medium and high Coverage AdUnits (Source: Own computations)

Figure 3

Coverage time series decomposition for a sample AdUnit (Source: Own computations)
Coverage time series decomposition for a sample AdUnit (Source: Own computations)

Figure 4

An interactive dashboard with recommendations based on Coverage forecasting (Source: Own elaboration)
An interactive dashboard with recommendations based on Coverage forecasting (Source: Own elaboration)

Evaluation of time series forecasting models (Source: Own elaboration)

ModelRMSE
Baseline (persistance)11.20
SARIMA8.48
ETS8.37
Facebook Prophet (Medium and High Coverage)6.71
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Computer Sciences, Business Computing, Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment
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