Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence

Published Online: Jul 24, 2020

Page range: 111 - 124

DOI: https://doi.org/10.2478/fman-2020-0009

Keywords

brand experience, brand satisfaction, brand loyalty and emotional confidence

© 2020 Wajid H Rizvi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.