Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence
, e
24 lug 2020
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 24 lug 2020
Pagine: 111 - 124
DOI: https://doi.org/10.2478/fman-2020-0009
Parole chiave
© 2020 Wajid H Rizvi et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Rizvi, Wajid H
Institute of Business AdministrationKarachi, Pakistan
Memon, Salman
Shah Abdul Latif UniversityKhairpur, Pakistan
Dahri, Abdul Samad
Muhammad Ali Jinnah UniversityKarachi, Pakistan