Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence
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24 juil. 2020
À propos de cet article
Publié en ligne: 24 juil. 2020
Pages: 111 - 124
DOI: https://doi.org/10.2478/fman-2020-0009
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© 2020 Wajid H Rizvi et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Rizvi, Wajid H
Institute of Business AdministrationKarachi, Pakistan
Memon, Salman
Shah Abdul Latif UniversityKhairpur, Pakistan
Dahri, Abdul Samad
Muhammad Ali Jinnah UniversityKarachi, Pakistan