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Effects of the Loyalty Program on Store Loyalty - The Moderating Role of Membership Duration

Jelena A. Stanković

Jelena A. Stanković

University of Nis, Faculty of EconomicsSerbia
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Stanković, Jelena A.
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Suzana Đukić

Suzana Đukić

University of Nis, Faculty of EconomicsSerbia
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Đukić, Suzana
  
Jul 06, 2025
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Published Online: Jul 06, 2025
Page range: 503 - 520
Received: Oct 19, 2024
Accepted: Dec 30, 2024
DOI: https://doi.org/10.2478/ethemes-2024-0027
Keywords
© 2024 Jelena A. Stanković et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Stanković, Jelena A.
University of Nis, Faculty of EconomicsSerbia
Đukić, Suzana
University of Nis, Faculty of EconomicsSerbia
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other
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