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Economic Themes
Volume 62 (2024): Issue 4 (December 2024)
Open Access
Effects of the Loyalty Program on Store Loyalty - The Moderating Role of Membership Duration
Jelena A. Stanković
Jelena A. Stanković
University of Nis, Faculty of Economics
Serbia
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Stanković, Jelena A.
and
Suzana Đukić
Suzana Đukić
University of Nis, Faculty of Economics
Serbia
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Đukić, Suzana
Jul 06, 2025
Economic Themes
Volume 62 (2024): Issue 4 (December 2024)
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Published Online:
Jul 06, 2025
Page range:
503 - 520
Received:
Oct 19, 2024
Accepted:
Dec 30, 2024
DOI:
https://doi.org/10.2478/ethemes-2024-0027
Keywords
loyalty program
,
effects
,
store loyalty
,
membership duration
© 2024 Jelena A. Stanković et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
