Effects of the Loyalty Program on Store Loyalty - The Moderating Role of Membership Duration

Publicado en línea: 06 jul 2025

Páginas: 503 - 520

Recibido: 19 oct 2024

Aceptado: 30 dic 2024

DOI: https://doi.org/10.2478/ethemes-2024-0027

Palabras clave

loyalty program, effects, store loyalty, membership duration

© 2024 Jelena A. Stanković et al., published by Sciendo

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