Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine
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29. Juni 2022
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Online veröffentlicht: 29. Juni 2022
Seitenbereich: 87 - 104
Eingereicht: 15. März 2022
Akzeptiert: 17. Mai 2022
DOI: https://doi.org/10.2478/eoik-2022-0005
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© 2022 Tetiana Zatonatska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Zatonatska, Tetiana
Taras Shevchenko National University of KyivKyiv, Ukraine
Dluhopolskyi, Oleksandr
Higher School of Economics and Innovation (WSEI)Lublin, Poland
West Ukrainian National UniversityTernopil, Ukraine
Artyukh, Tatiana
Taras Shevchenko National University of KyivKyiv, Ukraine
Tymchenko, Kateryna
Taras Shevchenko National University of KyivKyiv, Ukraine