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The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives

Assegid Ayele Misganaw

Assegid Ayele Misganaw

Department of Tourism and Hotel Management, College of Business and Economics, Arba Minch University, School of Management Studies, Punjabi UniversityArba Minch,
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Misganaw, Assegid Ayele
 and 
Apar Singh

Apar Singh

School of Management Studies, Punjabi UniversityPatiala, India
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Singh, Apar
  
Jun 29, 2020
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Published Online: Jun 29, 2020
Page range: 1 - 13
Received: Dec 07, 2019
Accepted: Apr 28, 2020
DOI: https://doi.org/10.2478/ejthr-2020-0001
Keywords
© 2020 Assegid Ayele Misganaw et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Misganaw, Assegid Ayele
Department of Tourism and Hotel Management, College of Business and Economics, Arba Minch University, School of Management Studies, Punjabi UniversityArba Minch
Singh, Apar
School of Management Studies, Punjabi UniversityPatiala, India
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Business Management, other, Industries, Tourism, Hospitality, Travel, Event Industry, Leisure Industry, Sports and Recreation, Sports and Recreation, other
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