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The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives

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29 cze 2020

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Misganaw, Assegid Ayele
Department of Tourism and Hotel Management, College of Business and Economics, Arba Minch University, School of Management Studies, Punjabi UniversityArba Minch
Singh, Apar
School of Management Studies, Punjabi UniversityPatiala, India