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The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives

Assegid Ayele Misganaw

Assegid Ayele Misganaw

Department of Tourism and Hotel Management, College of Business and Economics, Arba Minch University, School of Management Studies, Punjabi UniversityArba Minch,
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Misganaw, Assegid Ayele
 and 
Apar Singh

Apar Singh

School of Management Studies, Punjabi UniversityPatiala, India
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Singh, Apar
  
Jun 29, 2020
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Published Online: Jun 29, 2020
Page range: 1 - 13
Received: Dec 07, 2019
Accepted: Apr 28, 2020
DOI: https://doi.org/10.2478/ejthr-2020-0001
Keywords
© 2020 Assegid Ayele Misganaw et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Business Management, other, Industries, Tourism, Hospitality, Travel, Event Industry, Leisure Industry, Sports and Recreation, Sports and Recreation, other
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