The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives

Publicado en línea: 29 jun 2020

Páginas: 1 - 13

Recibido: 07 dic 2019

Aceptado: 28 abr 2020

DOI: https://doi.org/10.2478/ejthr-2020-0001

Palabras clave

Perceived Organisational E-readiness (POER), Innovation Diffusion Theory (IDT), Technology Adoption Model (TAM), E-marketing diffusion, Tourism businesses, Ethiopia

© 2020 Assegid Ayele Misganaw et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.