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Designing Heritage-Sensitive IP and Marketing Strategies for ICH-Based Creative Economy

Ananya Bhattacharya

Ananya Bhattacharya

Kolkata, India
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Bhattacharya, Ananya
, 
Madhura Dutta

Madhura Dutta

Indian Statistical Institute, Delhi CentreNew Delhi, India
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Dutta, Madhura
 and 
Charlotte Waelde

Charlotte Waelde

Centre for Dance Research, Coventry University
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Waelde, Charlotte
  
Feb 02, 2022
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Published Online: Feb 02, 2022
Page range: 72 - 87
DOI: https://doi.org/10.2478/csep-2021-0012
Keywords
© 2021 Ananya Bhattacharya et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Bhattacharya, Ananya
Kolkata, India
Dutta, Madhura
Indian Statistical Institute, Delhi CentreNew Delhi, India
Waelde, Charlotte
Centre for Dance Research, Coventry University
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Cultural Studies, General Cultural Studies, Business and Economics, Business Management, Industries, Cultural Management, History, Topics in History, Cultural History, Social Sciences, Sociology, Culture
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