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Journals
Culture. Society. Economy. Politics
Volume 1 (2021): Issue 2 (December 2021)
Open Access
Designing Heritage-Sensitive IP and Marketing Strategies for ICH-Based Creative Economy
Ananya Bhattacharya
Ananya Bhattacharya
Kolkata, India
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Bhattacharya, Ananya
,
Madhura Dutta
Madhura Dutta
Indian Statistical Institute, Delhi Centre
New Delhi, India
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Dutta, Madhura
and
Charlotte Waelde
Charlotte Waelde
Centre for Dance Research, Coventry University
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Waelde, Charlotte
Feb 02, 2022
Culture. Society. Economy. Politics
Volume 1 (2021): Issue 2 (December 2021)
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Published Online:
Feb 02, 2022
Page range:
72 - 87
DOI:
https://doi.org/10.2478/csep-2021-0012
Keywords
ethical approaches
,
intellectual property
,
Creative Economy
,
ICH and marketing
© 2021 Ananya Bhattacharya et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
