Designing Heritage-Sensitive IP and Marketing Strategies for ICH-Based Creative Economy

Pubblicato online: 02 feb 2022

Pagine: 72 - 87

DOI: https://doi.org/10.2478/csep-2021-0012

Parole chiave

ethical approaches, intellectual property, Creative Economy, ICH and marketing

© 2021 Ananya Bhattacharya et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.