Open Access

Entry Strategies and the Potential of International Travel Market: Perceptions and Practices of Macedonian Travel Agencies


Cite

Arkhipova, O., & Pustovalova, V. (2010). Marketing Reasearch and Entry Mode Suggestions, Case Turijobs Tourism Services S.L. Thesis. Rovaniemi University of Applied Sciences, School of Business Administration. Search in Google Scholar

Bogoevska, E. (2014). The impact of information and communication technologies on the tourist offer in the Republic of Macedonia (Macedonian). Master’s thesis. University “St. Kliment Ohridski” - Bitola; Faculty of Economics - Prilep pp. 71 - 90. Search in Google Scholar

Brouthers, K. D., & Hennart, J. F. (2007). Boundaries of the Firm: Insights from International Entry Mode Research. Journal of Management, 33 (3), 395-425. DOI: 10.1177/0149206307300817. Open DOISearch in Google Scholar

Blees, J., Kemp, R., Maas, J., & Mosselman, M. (2003). Barriers to Entry: Differences in barriers to entry for SMEs and large enterprises. Scientific Analysis of Entrepreneurship and SMEs, p.56. Search in Google Scholar

Buhalis, D. (1998). Strategic use of information technologies in the tourism Industry. Tourism Management, 19(5), 409-421. DOI: 10.1016/S0261-5177(98)00038-7. Open DOISearch in Google Scholar

Buhalis, D., & Laws, E. (2001). Tourism Distribution Channels: Practices, Issues and Transformations. London: Continuum. DOI: 10.3727/109830507781367375. Open DOISearch in Google Scholar

Cheyne, J., Downes, M., & Legg, S. (2006). Travel agent vs internet: What influences travel consumer choices? Journal of Vacation Marketing, 12(1), 41-57. DOI: 10.1177/1356766706059307. Open DOISearch in Google Scholar

Czinkota, M. R. (2013). International marketing. South-Western: Cengage Learning. Search in Google Scholar

Doole, I., & Lowe, R. (2008). International Marketing Strategy: analysis, development and implementation. London: Cengage Learning EMEA. Search in Google Scholar

Ekeledo, I., & Sivakumar, K. (2004). International Market Entry Mode Strategies of Manufacturing Firms and Service Firms: A Resource-Based Perspective. International Marketing Review, 21(1), 68-101. DOI: 10.1108/02651330410522943. Open DOISearch in Google Scholar

Ernst, D., & Halevy, T. (2020). Imaa institute [online]. Retrieved from https://imaa-institute.org/when-to-think-alliance. Search in Google Scholar

Gillespie, A. (2007). Foundations of Economics. USA: Oxford University Press. Search in Google Scholar

Gunnarsson, A. (2011). The selection of entry modes when penetrating a foreign market. Master thesis. Växjö: Linnaeus University, pp. 5, 29, 57 Search in Google Scholar

Hollensen, S. (2007). Global Marketing: A Decision-Oriented Approach. Pearson Education. Upper Saddle River, pp. 297-302. Search in Google Scholar

Johanson, J., & Wiedersheim, P., F. (1975). The Internationalization of the Firm – Four Swedish Cases. The Journal of Management Studies, 12(3), 305-322. DOI: 10.1111/j.1467-6486.1975.tb00514.x. Open DOISearch in Google Scholar

Johnson, G., Scholes, K., & Whittingt, R. (2008). Exploring Corporate Strategy. 8th enhanced media ed. Harlow: Pearson Education Limited. Search in Google Scholar

Johansson, J. K., (2006). Global Marketing: Foreign Entry, Local Marketing & Global Management. Boston: McGraw Hill, p. 99. Search in Google Scholar

Klehm, J. (2011). Entering the German Market – Case Study: Barisma Oy. Bachelor’s thesis. Valkeakoski: HAMK University of Applied Sciences, pp. 28 - 51. Search in Google Scholar

Knowles, T., Diamantis, D., & El-Mourhabi, J. B. (2001). The globalization of tourism and hospitality: A strategic perspective. London: Continuum, p. 177. Search in Google Scholar

Luostarinen, R. (1970). Foreign Operations of the Firm. Helsinki: Helsingin Kauppakorkeakoulu, p. 72. Search in Google Scholar

Organozation, W. T. (2019). International Tourism Highlights. Madrid: UNWTO. Search in Google Scholar

Page, S. J. (2007). Tourism Management – Managing for change. 2nd ed. Reading. Oxford: Butterworth-Heinemann Ltd. Search in Google Scholar

Pitt, L., Berthon, P., & Jean-Paul, B. (1999). Changing Channels: The Impact of the Internet on Distribution Strategy. Business Horizons, 42(2), 19-28. DOI: 10.1016/S0007-6813(99)80005-6 Open DOISearch in Google Scholar

Pîndiche, E.A. (2013). The Influence of Micro and Macro Environment Components on Trade Companies in Romania. Journal of Knowledge Management, Economics and Information Technology, 3(6). Search in Google Scholar

Sharma, V. M., & Erramilli, M. K. (2004). Resource-based Explanation of Entry Mode Choice. Journal of Marketing Theory and Practice, 4, 1-18. DOI: 10.1080/10696679.2004.11658509. Open DOISearch in Google Scholar

World Economic Forum (2019). The Travel & Tourism Competitiveness Report 2019. Travel and Tourism at a Tipping Point. Insight Report [online]. Geneva: World Economic Forum. Retrieved from https://www.weforum.org/reports/the-travel-tourism-competitiveness-report-2019/. Search in Google Scholar

WTTC (2019). 2019 Annual Research: Key Highlights. North Macedonia. Report [online]. World Travel & Tourism Council. Retrieved from https://www.wttc.org/ Search in Google Scholar

WTTC (2020). Travel & Tourism. Global Economic Impact & Trends 2020. Report [online]. World Travel & Tourism Council. Retrieved from https://www.wttc.org/ Search in Google Scholar

Zekiri, J. (2016). The motivating factors for entering into foreign markets-The case of Republic of Macedonia. ECOFORUM, 5/1(8), 185-191. Search in Google Scholar

eISSN:
1805-9767
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, other, Sports and Recreation