<abstract xmlns="http://www.w3.org/1999/xhtml">

The pandemic COVID-19 led to almost “zero tourism” worldwide, with unforeseen consequences for a certain period of time. The hospitality industry was one of the hardest hit sectors of tourism, resulting in unprecedented versatility of lodging establishments. This paper examines the impact of the COVID-19 pandemic on the hospitality industry, focusing primarily on the socio-demographic aspect of domestic demand in the Czech Republic. The gender of guests was found to have a strong impact on various safety requirements, such as maintaining a safe distance, reduced hotel capacity, or provided disinfection. In addition, women rated all COVID-19 measures higher than men. Other socio-demographic aspects, such as age and education, also have an impact on safety requirements. Consequently, the research findings can help develop new hotel strategies that keep the guest experience and profit optimization in mind.
</abstract>

Department of Marketing and Trade, Faculty of Business and Economics

Department of Management, Faculty of Business and Economics

Impact of the COVID-19 pandemic on the hotel strategy: Introductory assessment

<abstract xmlns="http://www.w3.org/1999/xhtml">

Chatbots are rapidly growing application area of conversational artificial intelligence. The aim of the paper is to explore the evaluation of user experience with chatbot applications in museums and galleries. Introduction to principles of chatbots, their creation and testing is provided. Methods of user experience evaluation are explained and the indicators that can be used to assess user experience with chatbots are listed. History and classification of museum chatbots is briefly summarized. A systematic review according to the PRISMA methodology was conducted to map the latest trends in museum chatbots’ development and namely to answer two research questions: (1) What chatbots have been developed for the needs of museums and galleries? and (2) Was the visitor experience with these chatbots evaluated? The research gap in measuring visitor experience with chatbots was identified.
</abstract>

Chatbots in Museums: Is Visitor Experience Measured?

<abstract xmlns="http://www.w3.org/1999/xhtml">

The paper contributes to the extensive knowledge on the impacts of high-speed transport systems on transport-related human behaviour. The paper presents the case of the Czech Republic – a small transit country in Central Europe where the government plans to build high-speed transport systems to improve transport connectivity within Europe. This step will certainly be met with a response. So, the aim of the paper is to find out how high-speed rail (HSR) influences tourism development in the Czech Republic. Therefore, the paper focuses on behaviour of travellers and analyses its intention to switch from a certain mode of transport to HSR. In order to predict future tourism development, determinants of transport mode choice are analysed and tested to learn more about travellers’ preferences and their potential change in their behaviour. The findings reveal that HSR would stimulate international tourism and for certain circumstances it would help to recover MICE tourism.
</abstract>

Future tourism development based on the knowledge of preferential choice of HSR

<abstract xmlns="http://www.w3.org/1999/xhtml">

Having in mind that the tourism industry has been seen as highly complex and competitive, which is driven also by the rapid change in technology, the paper examines the perceptions and practices of Macedonian travel agencies that have intentions to boost their international exposure and find new strategies to perform. Data were collected from 96 employees’ responses to identify external macro and competitive environment factors as well as to further investigate of the patterns and perceptions regarding their international strategy practices. Two considerations are taken into the discussion. What travel agencies might do in view of changes in the global environment and in view of its abilities and what entry mode is most suitable. Hence, the findings from the paper support the notion for greater internationalization and for encouraging travel agencies to establish new strategic alliances. Also, it can provide relevant and useful information for the policy makers which can be used for improving the overall tourism country internationalization efforts.
</abstract>

Entry Strategies and the Potential of International Travel Market: Perceptions and Practices of Macedonian Travel Agencies

<abstract xmlns="http://www.w3.org/1999/xhtml">

Medical tourism in the Czech Republic is a relatively new phenomenon, so far, no research has been conducted in this area to collect relevant data. This research aims to analyse and evaluate the experience of medical tourists and find out what is important and what influences them in choosing a destination where they will undergo the selected procedure. Based on qualitative research, which was conducted in the form of interviews with medical tourists who underwent medical intervention in the Czech Republic, the problems faced by medical tourists, and factors influencing their decision-making processes were identified. Finally, suggestions for improvement were found. The research focused on the areas of communication, behaviour, decision-making processes, and factors that lead to patient satisfaction. The results are important not only for the healthcare facilities themselves but also for the creation of an adequate marketing strategy, as it was found that the most important tool in the decision-making process is the word of mouth. It was found that medical tourists choose the country mostly based on the recommendation of family or friends, mostly those who have already undergone medical treatment in that country. Therefore, it is important that patients leave satisfied so that they can continue to recommend going for treatment abroad or particularly in the Czech Republic.
</abstract>

Medical Tourists’ Satisfaction and Decision-Making Factors with a focus on the Czech Republic

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The Czech Republic now has 16 monuments of cultural and natural heritage on the UNESCO list; given the size of the country, it is one of the best concentrations in the world. Newly nominated monuments in the Czech Republic contribute significantly to the development of local tourism, particularly in inbound tourism. Thus, they attract a culturally oriented clientele with a sufficient view and interest in historical monuments. The quality framework of the destination is predetermined by their identity.
</abstract>

The Identity of Destination or Why We Need New UNESCO Sites in the Czech Republic for Development of Tourism

AHEAD OF PRINT

Volume 12 (2023): Issue 1-2 (December 2023)

Volume 11 (2022): Issue 1-2 (December 2022)

Volume 9 (2020): Issue 1 (December 2020)

Volume 8 (2019): Issue 2 (December 2019)

Volume 8 (2019): Issue 1 (June 2019)

Volume 7 (2018): Issue 2 (December 2018)

Volume 7 (2018): Issue 1 (June 2018)

Volume 6 (2017): Issue 2 (December 2017)

Volume 6 (2017): Issue 1 (June 2017)

Volume 5 (2016): Issue 2 (December 2016)

Volume 5 (2016): Issue 1 (June 2016)

Volume 4 (2015): Issue 2 (December 2015)

Volume 4 (2015): Issue 1 (December 2015)

Volume 3 (2014): Issue 2 (August 2014)

Volume 3 (2014): Issue 1 (June 2014)

Volume 2 (2013): Issue 2 (December 2013)

Volume 2 (2013): Issue 1 (September 2013)

Czech Journal of Tourism

 Czech Journal of Tourism is a peer-reviewed scientific journal primary focuses on research articles and studies reflected theoretical knowledge and scientific findings. The journal takes an interdisciplinary approach and therefore includes economic, environmental, etic, cognitive, managerial, political and special aspects of tourism. The aim of the journal is to encourage exchange of knowledge and experience in field of tourism and so strengthen the position of tourism as a scientific discipline.  The journal was established in 2011 by the Faculty of Economics and Administration Masaryk University in cooperation with the Faculty of Informatics and Management University of Hradec Kralove and the Faculty of Economics University of South Bohemia in Ceske Budejovice.  Why subscribe and read   Current issues and experience in field of tourism beyond the Czech boarders  Original and high quality scientific and research articles   Why submit   Covers variety of research fields (interdisciplinary approach)  Open access  Free English editing for authors from non-English speaking countries   Rejection Rate   about 40%   Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.