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Business Systems Research Journal
Volume 14 (2023): Issue 1 (September 2023)
Open Access
An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry
Thanh Ho
Thanh Ho
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University
Ho Chi Minh City, Vietnam
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Ho, Thanh
,
Suong Nguyen
Suong Nguyen
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University
Ho Chi Minh City, Vietnam
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Nguyen, Suong
,
Huong Nguyen
Huong Nguyen
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University
Ho Chi Minh City, Vietnam
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Nguyen, Huong
,
Ngoc Nguyen
Ngoc Nguyen
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University
Ho Chi Minh City, Vietnam
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Nguyen, Ngoc
,
Dac-Sang Man
Dac-Sang Man
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University
Ho Chi Minh City, Vietnam
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Man, Dac-Sang
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Thao-Giang Le
Thao-Giang Le
University of Economics and Law, Ho Chi Minh City, Vietnam, Vietnam National University
Ho Chi Minh City, Vietnam
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Le, Thao-Giang
Sep 21, 2023
Business Systems Research Journal
Volume 14 (2023): Issue 1 (September 2023)
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Published Online:
Sep 21, 2023
Page range:
26 - 53
Received:
Dec 25, 2022
Accepted:
Jul 23, 2023
DOI:
https://doi.org/10.2478/bsrj-2023-0002
Keywords
Customer segmentation
,
RFMD model
,
K-Means
,
One hot encoding
,
K-Prototypes
,
Cohort analysis
,
machine learning
© 2023 Thanh Ho et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
