Film Branding: How the Estonia 100 umbrella brand influenced production, marketing and consumption of the Estonia 100 films

Published Online: Mar 20, 2020

Page range: 34 - 49

DOI: https://doi.org/10.2478/bsmr-2019-0003

Keywords

© 2019 Ulrike Rohn et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.