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Film Branding: How the Estonia 100 umbrella brand influenced production, marketing and consumption of the Estonia 100 films

Ulrike Rohn

Ulrike Rohn

Tallinn UniversityEstonia
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Rohn, Ulrike
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Karli Jaanson

Karli Jaanson

Tallinn UniversityEstonia
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Jaanson, Karli
  
Mar 20, 2020
Film Branding: How the Estonia 100 umbrella brand influenced production, marketing and consumption of the Estonia 100 films's Cover Image
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Published Online: Mar 20, 2020
Page range: 34 - 49
DOI: https://doi.org/10.2478/bsmr-2019-0003
Keywords
© 2019 Ulrike Rohn et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Cultural Studies, Media Studies, Media Theory, Genres and Media in Cultural Studies, Film, Business and Economics, Business Management, Industries, Entertainment Industry, Media, Publishing Companies, Social Sciences, Communication Science, Communication Science, other
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