<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The pharmaceutical market is in a constant state of dynamism. There have been many changes in the market recently, and the business environment has changed, one of the most important factors driving the market being consumer behaviour and habits. Trends towards a healthier lifestyle are reflected in changes in purchasing behaviour, with the consumption of dietary supplements becoming increasingly popular. Within the pharmaceutical supply chain, the analysis focuses on pharmacies. The aim of the study is to describe the market changes affecting pharmacy retailing, in particular the effects of changing consumer habits and more conscious purchasing and the impact of the strong presence of players outside the supply chain on pharmacy turnover.</p>
</abstract>

The pharmaceutical market is in a constant state of dynamism. There have been many changes in the market recently, and the business environment has changed, one of the most important factors driving the market being consumer behaviour and habits. Trends towards a healthier lifestyle are reflected in changes in purchasing behaviour, with the consumption of dietary supplements becoming increasingly popular. Within the pharmaceutical supply chain, the analysis focuses on pharmacies. The aim of the study is to describe the market changes affecting pharmacy retailing, in particular the effects of changing consumer habits and more conscious purchasing and the impact of the strong presence of players outside the supply chain on pharmacy turnover.

Market Changes in the Pharmaceutical Industry

Károli Gáspár University of the Reformed Churched in Hungary

Acta Universitatis Sapientiae, European and Regional Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Market Changes in the Pharmaceutical Industry"}

The pharmaceutical market is in a constant state of dynamism. There have been many changes in the market recently, and the business environment has changed,...

Market Changes in the Pharmaceutical Industry

Published Online: Mar 15, 2023

Page range: 50 - 72

DOI: https://doi.org/10.2478/auseur-2022-0009

Keywords
pharmaceutical industry, supply chain, market changes, consumer behaviour

© 2022 Rita Szabó-Geletóczki et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Market Changes in the Pharmaceutical Industry

Published Online: Mar 15, 2023

Page range: 50 - 72

DOI: https://doi.org/10.2478/auseur-2022-0009

Keywordspharmaceutical industry, supply chain, market changes, consumer behaviour

© 2022 Rita Szabó-Geletóczki et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
pharmaceutical industry, supply chain, market changes, consumer behaviour