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Acta Universitatis Sapientiae, European and Regional Studies
Volume 22 (2022): Issue 1 (December 2022)
Open Access
Market Changes in the Pharmaceutical Industry
Rita Szabó-Geletóczki
Rita Szabó-Geletóczki
Hungarian University of Agriculture and Life Sciences
Gödöllő,
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Szabó-Geletóczki, Rita
,
Tímea Kozma
Tímea Kozma
Budapest Business School
Budapest,
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Kozma, Tímea
and
Mónika Pónusz
Mónika Pónusz
Károli Gáspár University of the Reformed Churched in Hungary
Budapest,
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Pónusz, Mónika
Mar 15, 2023
Acta Universitatis Sapientiae, European and Regional Studies
Volume 22 (2022): Issue 1 (December 2022)
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Published Online:
Mar 15, 2023
Page range:
50 - 72
DOI:
https://doi.org/10.2478/auseur-2022-0009
Keywords
pharmaceutical industry
,
supply chain
,
market changes
,
consumer behaviour
© 2022 Rita Szabó-Geletóczki et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
