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TikTok talks teeth: a quantitative and qualitative analysis of fixed appliance related TikTok videos

Li Mei

Li Mei

Associate Professor, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Mei, Li
, 
Zhixin Wang

Zhixin Wang

Undergraduate student, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Wang, Zhixin
, 
Olivia Guo

Olivia Guo

Undergraduate student, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Guo, Olivia
, 
Lucy Zhang

Lucy Zhang

Undergraduate student, Department of Oral Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Zhang, Lucy
 and 
Guangzhao Guan

Guangzhao Guan

Senior Lecturer, Department of Oral Diagnostic and Surgical Sciences, Faculty of Dentistry, University of OtagoDunedin, New Zealand
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Guan, Guangzhao
  
Mar 13, 2024
TikTok talks teeth: a quantitative and qualitative analysis of fixed appliance related TikTok videos's Cover Image
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Published Online: Mar 13, 2024
Page range: 50 - 59
Received: Nov 01, 2023
Accepted: Feb 01, 2024
DOI: https://doi.org/10.2478/aoj-2024-0005
Keywords
© 2024 Li Mei et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

Categorisation of the videos
Categorisation of the videos

Figure 2.

The correlationship among content scores, Modified DISCERN scores and GQS scores.
The correlationship among content scores, Modified DISCERN scores and GQS scores.

Figure 3.

Word cloud created from the original quotes collected from the videos.
Word cloud created from the original quotes collected from the videos.

Statistics of video characteristics

Minimum Maximum Median Sum Mean Standard deviation 95% confidence interval
Quantitative characteristics
Followers 8 1 3100000 96700 150019732 1 103086.27 2829524.37 1087843.43 - 1 1 18329.10
Views 1039 61000000 1150000 455403698 3348556.60 6881681.44 331 1484.52 - 3385628.69
Likes 33 5900000 99200 50358071 370279.93 782357.1 1 366065.32 - 374494.55
Comments 0 25600 560.5 246243 1810.61 3448.63 1792.03 - 1829.19
Video lengths 5 104 23 3802 27.96 18.92 27.85 - 28.06
Days since uploads 1 43138 158.5 73204 538.26 3715.19 518.40 - 558.13
Qualitative characteristics
Content score 0 4 1 178 1.31 0.89 1.16 - 1.46
DISCERN score 0 3 2 297 2.18 0.89 2.03 - 2.33
GQS score 1 5 2 321 2.36 1.27 2.14 - 2.58

Different categories of videos uploaded by professionals and laypersons_ Data represents mean ± standard deviation (95% confidence interval)

Professionals Laypersons
Humour Experience Educational Humour Experience Educational
Followers 1241720.21 ± 1978166.34 5936238.33 ± 6632620.12 1465190.51 ± 3388780.70 1 128325.67± 2298073.93 473601.08 ± 1856479.58 61 9771.29 ± 980368.76
(-1214497.93 - 3697937.93) (-10540103.43 - 22412580.10) (569598.50 - 2360782.52) (-144305.26 - 2400956.59) (-35909.47 - 9831 1 1 .63) (-286918.60 - 1526461.17)
Views 1806660 ± 846706.43 2547266.67 ± 141 2672.08 3508537.80 ± 8357959.8) 3859461.47 ± 5286519.17 31 83058.77 ± 6269260.90 3647300 ± 646738 1.79
(755335.11 - 2857984.89) (-962005.33 - 6056538.66) (1299683.73 - 5717391.87) (931 884.73 - 6787038.20) (1462461.03 - 4903656.50) (-2334030.55 - 9628630.55)
Likes 265501.2 ± 283698.88 316366.67 ± 197388.2) 325057.29 ± 813046.26 373681.40± 139460.63 392841 .57 ± 729050.82 651881.86 ± 1521733.16
(-86757.48 - 617759.88) (-173972.82 - 806706.15) (110184.22 - 539930.37) (296450.68 - 450912.12) (192753.68 - 592929.46) (-755486.58 - 2059250.30)
Comments 1839.8 ± 1953.92 727 ± 391 .28 1877.84 ± 21 13.55 1 220.80 ± 1 1 34.4) 1676.04 ± 3802.23 3970.29 ± 9540.66
(-586.32 - 4265.92) (-244.98 - 1698.98) (1319.27 - 2436.41) (592.59 - 1 849.01) (632.52 - 2719.56) (-4853.36 - 12793.93)
Video lengths 13.40 ± 6.03 28.67 ± 22.81 30.29 ± 15.02 21 .60 ± 14 26 ± 22.64 46 ± 19.04
(5.92 - 20.88) (-28 - 85.33) (26.32 - 34.26) (1 3.85 - 29.35) (20.20 - 32.62) (28.39 - 63.61)
Days since 176.25 ± 309.42 1 12.67± 131.79 213.85 ± 168.89 146.27± 301.89 1086.88 ± 601 1.63 242 ± 254.63
uploads (-207.94 - 560.44) (-214.73 - 440.06) (169.22 - 258.49) (-20.91 - 313.45) (-563.01 - 2736.77) (6.51 - 477.49)

Comparison of qualitative characteristics between layperson and professional uploaders

Score types Professional Layperson Difference 95% CI of the Difference P-value
DISCERN 2.714 ± 0.580 1.726 ± 0.854 0.988 ± -0.274 0.714 1.262 P < 0.01
Global Quality Scale (GQS) 3.238 ± 1.088 1.603 ± 0.909 1.635 ± 0.179 1.456 1.814 P < 0.01
Content Score 1.571 ± 0.837 1.082 ± 0.878 0.489 ± -0.041 0.448 0.530 P < 0.01
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Medicine, Basic Medical Science, Basic Medical Science, other
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