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TikTok talks teeth: a quantitative and qualitative analysis of fixed appliance related TikTok videos


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Figure 1.

Categorisation of the videos
Categorisation of the videos

Figure 2.

The correlationship among content scores, Modified DISCERN scores and GQS scores.
The correlationship among content scores, Modified DISCERN scores and GQS scores.

Figure 3.

Word cloud created from the original quotes collected from the videos.
Word cloud created from the original quotes collected from the videos.

Statistics of video characteristics

Minimum Maximum Median Sum Mean Standard deviation 95% confidence interval
Quantitative characteristics
Followers 8 1 3100000 96700 150019732 1 103086.27 2829524.37 1087843.43 - 1 1 18329.10
Views 1039 61000000 1150000 455403698 3348556.60 6881681.44 331 1484.52 - 3385628.69
Likes 33 5900000 99200 50358071 370279.93 782357.1 1 366065.32 - 374494.55
Comments 0 25600 560.5 246243 1810.61 3448.63 1792.03 - 1829.19
Video lengths 5 104 23 3802 27.96 18.92 27.85 - 28.06
Days since uploads 1 43138 158.5 73204 538.26 3715.19 518.40 - 558.13
Qualitative characteristics
Content score 0 4 1 178 1.31 0.89 1.16 - 1.46
DISCERN score 0 3 2 297 2.18 0.89 2.03 - 2.33
GQS score 1 5 2 321 2.36 1.27 2.14 - 2.58

Different categories of videos uploaded by professionals and laypersons. Data represents mean ± standard deviation (95% confidence interval)

Professionals Laypersons
Humour Experience Educational Humour Experience Educational
Followers 1241720.21 ± 1978166.34 5936238.33 ± 6632620.12 1465190.51 ± 3388780.70 1 128325.67± 2298073.93 473601.08 ± 1856479.58 61 9771.29 ± 980368.76
(-1214497.93 - 3697937.93) (-10540103.43 - 22412580.10) (569598.50 - 2360782.52) (-144305.26 - 2400956.59) (-35909.47 - 9831 1 1 .63) (-286918.60 - 1526461.17)
Views 1806660 ± 846706.43 2547266.67 ± 141 2672.08 3508537.80 ± 8357959.8) 3859461.47 ± 5286519.17 31 83058.77 ± 6269260.90 3647300 ± 646738 1.79
(755335.11 - 2857984.89) (-962005.33 - 6056538.66) (1299683.73 - 5717391.87) (931 884.73 - 6787038.20) (1462461.03 - 4903656.50) (-2334030.55 - 9628630.55)
Likes 265501.2 ± 283698.88 316366.67 ± 197388.2) 325057.29 ± 813046.26 373681.40± 139460.63 392841 .57 ± 729050.82 651881.86 ± 1521733.16
(-86757.48 - 617759.88) (-173972.82 - 806706.15) (110184.22 - 539930.37) (296450.68 - 450912.12) (192753.68 - 592929.46) (-755486.58 - 2059250.30)
Comments 1839.8 ± 1953.92 727 ± 391 .28 1877.84 ± 21 13.55 1 220.80 ± 1 1 34.4) 1676.04 ± 3802.23 3970.29 ± 9540.66
(-586.32 - 4265.92) (-244.98 - 1698.98) (1319.27 - 2436.41) (592.59 - 1 849.01) (632.52 - 2719.56) (-4853.36 - 12793.93)
Video lengths 13.40 ± 6.03 28.67 ± 22.81 30.29 ± 15.02 21 .60 ± 14 26 ± 22.64 46 ± 19.04
(5.92 - 20.88) (-28 - 85.33) (26.32 - 34.26) (1 3.85 - 29.35) (20.20 - 32.62) (28.39 - 63.61)
Days since 176.25 ± 309.42 1 12.67± 131.79 213.85 ± 168.89 146.27± 301.89 1086.88 ± 601 1.63 242 ± 254.63
uploads (-207.94 - 560.44) (-214.73 - 440.06) (169.22 - 258.49) (-20.91 - 313.45) (-563.01 - 2736.77) (6.51 - 477.49)

Comparison of qualitative characteristics between layperson and professional uploaders

Score types Professional Layperson Difference 95% CI of the Difference P-value
DISCERN 2.714 ± 0.580 1.726 ± 0.854 0.988 ± -0.274 0.714 1.262 P < 0.01
Global Quality Scale (GQS) 3.238 ± 1.088 1.603 ± 0.909 1.635 ± 0.179 1.456 1.814 P < 0.01
Content Score 1.571 ± 0.837 1.082 ± 0.878 0.489 ± -0.041 0.448 0.530 P < 0.01
eISSN:
2207-7480
Idioma:
Inglés
Calendario de la edición:
Volume Open
Temas de la revista:
Medicine, Basic Medical Science, other