The Influence of Folk Sports Tourism on the Construction of City Brand Image

Published Online: Nov 05, 2024

Received: Jun 08, 2024

Accepted: Sep 16, 2024

DOI: https://doi.org/10.2478/amns-2024-3045

Keywords

Factor analysis, S-O-R model, Influence mechanism model, Folk sports tourism

© 2024 Xuchang Zhang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.