The Influence of Folk Sports Tourism on the Construction of City Brand Image

Publicado en línea: 05 nov 2024

Recibido: 08 jun 2024

Aceptado: 16 sept 2024

DOI: https://doi.org/10.2478/amns-2024-3045

Palabras clave

Factor analysis, S-O-R model, Influence mechanism model, Folk sports tourism

© 2024 Xuchang Zhang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.