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A Strategic Study on Improving Targeting Accuracy of Marketing Campaigns Using Factor Analysis

Min Xiong

Min Xiong

College of E-commerce Logistics, ChangJiang PolytechnicWuhan, China
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Xiong, Min
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Yingxuan Li

Yingxuan Li

College of E-commerce Logistics, ChangJiang PolytechnicWuhan, China
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Li, Yingxuan
  
Jul 05, 2024
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Published Online: Jul 05, 2024
Received: Mar 14, 2024
Accepted: May 29, 2024
DOI: https://doi.org/10.2478/amns-2024-1735
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© 2024 Min Xiong et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Xiong, Min
College of E-commerce Logistics, ChangJiang PolytechnicWuhan, China
Li, Yingxuan
College of E-commerce Logistics, ChangJiang PolytechnicWuhan, China
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English
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Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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