A Strategic Study on Improving Targeting Accuracy of Marketing Campaigns Using Factor Analysis
oraz
05 lip 2024
O artykule
Data publikacji: 05 lip 2024
Otrzymano: 14 mar 2024
Przyjęty: 29 maj 2024
DOI: https://doi.org/10.2478/amns-2024-1735
Słowa kluczowe
© 2024 Min Xiong et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Xiong, Min
College of E-commerce Logistics, ChangJiang PolytechnicWuhan, China
Li, Yingxuan
College of E-commerce Logistics, ChangJiang PolytechnicWuhan, China