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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
A Strategic Study on Improving Targeting Accuracy of Marketing Campaigns Using Factor Analysis
Min Xiong
Min Xiong
College of E-commerce Logistics, ChangJiang Polytechnic
Wuhan, China
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Xiong, Min
and
Yingxuan Li
Yingxuan Li
College of E-commerce Logistics, ChangJiang Polytechnic
Wuhan, China
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Li, Yingxuan
Jul 05, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Jul 05, 2024
Received:
Mar 14, 2024
Accepted:
May 29, 2024
DOI:
https://doi.org/10.2478/amns-2024-1735
Keywords
Precision marketing
,
Factor analysis
,
Uplift model
,
Causal effect
© 2024 Min Xiong et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
