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E-commerce Live Streaming Interaction Quality, Immersion Experience and Consumer Purchase Intention

Jun 07, 2024

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Applied Mathematics and Nonlinear Sciences

Volume 9 (2024): Issue 1 (January 2024)

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Published Online: Jun 07, 2024

Received: Feb 29, 2024

Accepted: May 07, 2024

DOI: https://doi.org/10.2478/amns-2024-1401

Keywords
S-O-R model, Multiple regression analysis, Correlation analysis, Consumer purchase intention, Interaction quality

© 2024 Dongfeng Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Wang, Dongfeng

School of Business and Accounting, Zhengzhou Vocational University of Information and TechnologyZhengzhou, China

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other

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