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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
E-commerce Live Streaming Interaction Quality, Immersion Experience and Consumer Purchase Intention
Dongfeng Wang
Dongfeng Wang
School of Business and Accounting, Zhengzhou Vocational University of Information and Technology
Zhengzhou, China
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Wang, Dongfeng
Jun 07, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Jun 07, 2024
Received:
Feb 29, 2024
Accepted:
May 07, 2024
DOI:
https://doi.org/10.2478/amns-2024-1401
Keywords
S-O-R model
,
Multiple regression analysis
,
Correlation analysis
,
Consumer purchase intention
,
Interaction quality
© 2024 Dongfeng Wang, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
