E-commerce Live Streaming Interaction Quality, Immersion Experience and Consumer Purchase Intention
07 jun 2024
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Publicado en línea: 07 jun 2024
Recibido: 29 feb 2024
Aceptado: 07 may 2024
DOI: https://doi.org/10.2478/amns-2024-1401
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© 2024 Dongfeng Wang, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Wang, Dongfeng
School of Business and Accounting, Zhengzhou Vocational University of Information and TechnologyZhengzhou, China