[
Abbasi, A. Z., Ayaz, N., Kanwal, S., Albashrawi, M., & Khair, N. (2023). TikTok app usage behavior: The role of hedonic consumption experiences. Data Technologies and Applications, 57(3), 344-365. https://doi.org/10.1108/DTA-03-2022-0107
]Search in Google Scholar
[
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
]Search in Google Scholar
[
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice-Hall.
]Search in Google Scholar
[
Al-Khasawneh, M., Sharabati, A.-A. A., Al-Haddad, S., Tbakhi, R., & Abusaimeh, H. (2022). The adoption of TikTok application using TAM model. International Journal of Data and Network Science, 6(4), 1389-1402. https://doi.org/10.5267/j.ijdns.2022.5.012
]Search in Google Scholar
[
Almajali, D. A., Alrowwad, A., & Masa’deh, R. (2023). Evaluation of the digital divide status and its impact on the use of TikTok platform through e-commerce activities. In M. Alshurideh, B. H. Al Kurdi, R. Masa’deh, H. M. Alzoubi, & S. Salloum (Eds.), The effect of information technology on business and marketing intelligence systems (pp. 259-281). https://doi.org/10.1007/978-3-031-12382-5_14
]Search in Google Scholar
[
Assad, A. (2023). TikTok consumption and university student engagement in virtual classrooms in Egypt. Ubiquitous Learning: An International Journal, 17(1), 1-16. https://doi.org/10.18848/1835-9795/CGP/v17i01/1-16
]Search in Google Scholar
[
van der Bend, D. L. M., Gijsman, N., Bucher, T., Shrewsbury, V. A., van Trijp, H., & van Kleef, E. (2023). Can I @handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents’ persuasion knowledge and brand outcomes. Computers in Human Behavior, 144, 107723. https://doi.org/10.1016/J.CHB.2023.107723
]Search in Google Scholar
[
Bhandari, A., & Bimo, S. (2022). Why’s everyone on TikTok now? The algorithmized self and the future of self-making on social media. Social Media + Society, 8(1). https://doi.org/10.1177/20563051221086241
]Search in Google Scholar
[
Cheng, Z., & Li, Y. (2024). Like, comment, and share on TikTok: Exploring the effect of sentiment and second-person view on the user engagement with TikTok news videos. Social Science Computer Review, 42(1), 201-223. https://doi.org/10.1177/08944393231178603
]Search in Google Scholar
[
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461-470. https://doi.org/10.1016/j.dss.2012.06.008
]Search in Google Scholar
[
Cialdini, R. B. (2009). Influence: Science and practice (5th ed.). Pearson Educations. Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55(1), 591-621. https://doi.org/10.1146/annurev.psych.55.090902.142015
]Search in Google Scholar
[
Cosmann, N., Haberkern, J., Hahn, A., Harms, P., Joosten, J., Klug, K., & Kollischan, T. (2022). The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok. In 2022 10th International Conference on Affective Computing and Intelligent Interaction (ACII) (pp. 1-7). IEEE. https://doi.org/10.1109/ACII55700.2022.9953857
]Search in Google Scholar
[
Covington, P., Adams, J., & Sargin, E. (2016). Deep neural networks for Youtube recommendations. In Proceedings of the 10th ACM Conference on Recommender Systems (pp. 191-198). Association for Computing Machinery. https://doi.org/10.1145/2959100.2959190
]Search in Google Scholar
[
Cynthia, R., & Tamara, D. (2024). Exploring the factors that impact impulse purchase intention in TikTok live streaming shopping in Indonesia. International Journal of Electronic Commerce Studies, 15(2), 21-62. https://doi.org/10.7903/ijecs.2279
]Search in Google Scholar
[
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
]Search in Google Scholar
[
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003. https://doi.org/10.1287/mnsc.35.8.982
]Search in Google Scholar
[
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307-319. https://doi.org/10.1177/002224379102800305
]Search in Google Scholar
[
Dudukovic, J., Gnotsyoudom, S., Tryzna, O., Qandeel, Y. M., & Tick, A. (2023). The psychological impact of TikTok on mental health. In 2023 IEEE 23rd International Symposium on Computational Intelligence and Informatics (CINTI) (pp. 000213-000218). IEEE. https://doi.org/10.1109/CINTI59972.2023.10382007
]Search in Google Scholar
[
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Addison Wesley.
]Search in Google Scholar
[
Griffiths, L. E. (2023). Dancing through social distance: Connectivity and creativity in the online space. Body, Space & Technology, 22(1), 65-81. https://doi.org/10.16995/bst.9700
]Search in Google Scholar
[
Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok, & Co. California Management Review, 63(1), 5-25. https://doi.org/10.1177/0008125620958166
]Search in Google Scholar
[
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage.
]Search in Google Scholar
[
Haq, M. D., & Chiu, C.-M. (2024). Boosting online user engagement with short video endorsement content on TikTok via the image transfer mechanism. Electronic Commerce Research and Applications, 64, 101379. https://doi.org/10.1016/j.elerap.2024.101379
]Search in Google Scholar
[
Hazari, S., Talpade, S., & Brown, C. O’M. (2024). Do brand influencers matter on TikTok? A social influence theory perspective. Journal of Marketing Theory and Practice, 32(3), 271-289. https://doi.org/10.1080/10696679.2023.2217488
]Search in Google Scholar
[
Hermanto, H., Astuti, W., Sugito, P., & Triatmanto, B. (2024). Can green attitude complement the influence of green marketing on green purchase intention for fast food products? Journal of Economics and Management, 46(1), 584-612. https://doi.org/10.22367/jem.2024.46.20
]Search in Google Scholar
[
Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14(3), 404-420. https://doi.org/10.1086/209123
]Search in Google Scholar
[
Indrawati, Putri Yones, P. C., & Muthaiyah, S. (2023). eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review, 28(2), 174-184. https://doi.org/10.1016/j.apmrv.2022.07.007
]Search in Google Scholar
[
Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning, 37(5), 567-579. https://doi.org/10.1108/MIP-09-2018-0375
]Search in Google Scholar
[
Jin, S. V., & Ryu, E. (2020). “I’ll buy what she’s #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55, 102121. https://doi.org/10.1016/j.jretconser.2020.102121
]Search in Google Scholar
[
Kapitan, S., & Silvera, D. H. (2016). From digital media influencers to celebrity endorsers: Attributions drive endorser effectiveness. Marketing Letters, 27(3), 553-567. https://doi.org/10.1007/s11002-015-9363-0
]Search in Google Scholar
[
Kay, S., Mulcahy, R., & Parkinson, J. (2020). When less is more: The impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management, 36(3-4), 248-278. https://doi.org/10.1080/0267257X.2020.1718740
]Search in Google Scholar
[
Kemp, S. (2024, February 23). Digital 2024: Poland. Datareportal. https://datareportal.com/reports/digital-2024-poland
]Search in Google Scholar
[
Lăzăroiu, G., Neguriţă, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers’ decision-making process on social commerce platforms: Online trust, perceived risk, and purchase intentions. Frontiers in Psychology, 11, 890. https://doi.org/10.3389/fpsyg.2020.00890
]Search in Google Scholar
[
Lenartowicz, M., & Strzelecki, A. (2021). Moderate effect of satisfaction on intention to follow business profiles on Instagram. International Journal of Marketing, Communication and New Media, 9(16), 4-24. http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/507
]Search in Google Scholar
[
Li, S. S., & Karahanna, E. (2015). Online recommendation systems in a B2C e-commerce context: A review and future directions. Journal of the Association for Information Systems, 16(2), 72-107. https://doi.org/10.17705/1jais.00389
]Search in Google Scholar
[
Liang, S.-Z., Hsu, M.-H., & Chou, T.-H. (2022). Effects of celebrity – product/consumer congruence on consumer confidence, desire, and motivation in purchase intention. Sustainability, 14(14), 8786. https://doi.org/10.3390/su14148786
]Search in Google Scholar
[
Lin, K.-Y., Wang, Y.-T., & Huang, T. K. (2020). Exploring the antecedents of mobile payment service usage. Online Information Review, 44(1), 299-318. https://doi.org/10.1108/OIR-05-2018-0175
]Search in Google Scholar
[
Liu, H., Lee, K. T., & Bai, S. (2023). Exploring motivations for TikTok usage and impact factors of TikTokers’ continuance intention. Ingénierie Des Systèmes d’Information, 28(2), 389-400. https://doi.org/10.18280/isi.280214
]Search in Google Scholar
[
Maulida, M., Sari, Y., & Rohmah, S. (2022). Influence of electronic word of mouth (ewom), hedonic motivation, and price value on consumer’s purchase intention using social commerce “TikTok shop.” In 2022 Seventh International Conference on Informatics and Computing (ICIC) (pp. 1-7). IEEE. https://doi.org/10.1109/ICIC56845.2022.10007012
]Search in Google Scholar
[
Omar, B., & Dequan, W. (2020). Watch, share or create: The influence of personality traits and user motivation on TikTok mobile video usage. International Journal of Interactive Mobile Technologies (iJIM), 14(04), 121-137. https://doi.org/10.3991/ijim.v14i04.12429
]Search in Google Scholar
[
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101-134. https://doi.org/10.1080/10864415.2003.11044275
]Search in Google Scholar
[
Pedrouzo, S. B., & Krynski, L. (2023). Hyperconnected: Children and adolescents on social media. The TikTok phenomenon. Archivos Argentinos de Pediatria, 121(4), e2022026741. https://doi.org/10.5546/aap.2022-02674.eng
]Search in Google Scholar
[
Phan, N. T. T., & Nguyen, T. M. (2024). The influence of key opinion consumers on customers’ purchase intention via TikTok – the case of Generation Z in Vietnam. Review of Integrative Business and Economics Research, 13(1), 51-70. https://buscompress.com/uploads/3/4/9/8/34980536/riber_13-1_05_b23-029_51-70.pdf
]Search in Google Scholar
[
Qin, Y., Omar, B., & Musetti, A. (2022). The addiction behavior of short-form video app TikTok: The information quality and system quality perspective. Frontiers in Psychology, 13, 932805. https://doi.org/10.3389/fpsyg.2022.932805
]Search in Google Scholar
[
Rach, M., & Peter, M. K. (2021). How TikTok’s algorithm beats Facebook & Co. For attention under the theory of escapism: A network sample analysis of Austrian, German and Swiss users. In F. J. Martínez-López & D. López López (Eds.), Advances in digital marketing and ecommerce (pp. 137-143). Springer. https://doi.org/10.1007/978-3-030-76520-0_15
]Search in Google Scholar
[
Rahimullah, N. A., Damayanti, S. B., Izra, A. A., & Handayani, P. W. (2022). Assessing the factors influencing users accessing higher education content on TikTok. Cogent Education, 9(1), 2148498. https://doi.org/10.1080/2331186X.2022.2148498
]Search in Google Scholar
[
Rahmi, A., Pangaribuan, C. H., & Luhur, C. (2024). The cart whisperers: Analyzing how live stream hosts influence shopping carts. In 2024 18th International Conference on Ubiquitous Information Management and Communication (IMCOM) (pp. 1-7). IEEE. https://doi.org/10.1109/IMCOM60618.2024.10418322
]Search in Google Scholar
[
Ringle, C. M., Wende, S., & Becker, J.-M. (2022). SmartPLS 4. SmartPLS. https://www.smartpls.com/
]Search in Google Scholar
[
Rivai, J. A., Gian Haryanto, A., Tehila, K., & Anggraeni, A. (2023). The impact of influencer credibility on purchase intention of TikTok users. In 2023 11th International Conference on Information and Communication Technology (ICoICT) (pp. 57-62). IEEE. https://doi.org/10.1109/ICoICT58202.2023.10262423
]Search in Google Scholar
[
Rizomyliotis, I., Lin, C. L., Konstantoulaki, K., & Phan, T. (2024). TikTok short video marketing and Gen Z’s purchase intention: Evidence from the cosmetics industry in Singapore. Journal of Asia Business Studies, 18(4), 930-945. https://doi.org/10.1108/JABS-04-2023-0138
]Search in Google Scholar
[
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2022). Partial least squares structural equation modeling. In C. Homburg, M. Klarmann, & A. Vomberg (Eds.), Handbook of market research (pp. 587-632). Springer International Publishing. https://doi.org/10.1007/978-3-319-57413-4_15
]Search in Google Scholar
[
Shao, J., Zhao, M., Lyu, Y., & Chen, Y. (2023). Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users. Innovative Marketing, 19(3), 134-144. https://doi.org/10.21511/im.19(3).2023.12
]Search in Google Scholar
[
Syahfitrah, A. B., Threeyani, A., Rayieningtyas, S. P., Yuniarty, Putranto, A., & Prabowo, H. (2024). Factors influencing social media features on attitudes and product purchases. In 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI) (pp. 1-6). IEEE. https://doi.org/10.1109/IATMSI60426.2024.10502720
]Search in Google Scholar
[
Tafesse, W., & Wood, B. P. (2021). Followers’ engagement with Instagram influencers: The role of influencers’ content and engagement strategy. Journal of Retailing and Consumer Services, 58, 102303. https://doi.org/10.1016/j.jretconser.2020.102303
]Search in Google Scholar
[
Tam, K. T., & Ho, S. Y. (2006). Understanding the impact of web personalization on user information processing and decision outcomes. MIS Quarterly, 30(4), 865-890. https://doi.org/10.2307/25148757
]Search in Google Scholar
[
Tartaraj, A., Avdyli, D., & Trebicka, B. (2024). Accessing the TikTok influencer marketing on consumer behavior: An econometric examination. Journal of Educational and Social Research, 14(2), 346-365. https://doi.org/10.36941/jesr-2024-0048
]Search in Google Scholar
[
Teo, S. C., Tee, W. Y., & Liew, T. W. (2023). Exploring the TikTok influences on consumer impulsive purchase behaviour. International Journal of Business and Society, 24(1), 39-55. https://doi.org/10.33736/ijbs.5600.2023
]Search in Google Scholar
[
TikTok. (2023, October 23). 10,6 milionów aktywnych użytkowników każdego miesiąca. Wspierająca się społeczność TikToka w Polsce dzieli się unikalnymi historiami, tworzy więzi i kreuje bohaterów [With 10.6 million active users each month, Poland’s supportive TikTok community shares unique stories, forges connections, and creates heroes]. TikTok Community. https://newsroom.tiktok.com/pl-pl/pl-tiktokcommunity
]Search in Google Scholar
[
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186-204. https://doi.org/10.1287/mnsc.46.2.186.11926
]Search in Google Scholar
[
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178. https://doi.org/10.2307/41410412
]Search in Google Scholar
[
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540
]Search in Google Scholar
[
Verplanken, B., & Aarts, H. (1999). Habit, attitude, and planned behaviour: Is habit an empty construct or an interesting case of goal-directed automaticity? European Review of Social Psychology, 10(1), 101-134. https://doi.org/10.1080/14792779943000035
]Search in Google Scholar
[
Wang, S., Esperança, J. P., & Wu, Q. (2023). Effects of live streaming proneness, engagement and intelligent recommendation on users’ purchase intention in short video community: Take TikTok (DouYin) online courses as an example. International Journal of Human-Computer Interaction, 39(15), 3071-3083. https://doi.org/10.1080/10447318.2022.2091653
]Search in Google Scholar
[
Wang, W., & Benbasat, I. (2007). Recommendation agents for electronic commerce: Effects of explanation facilities on trusting beliefs. Journal of Management Information Systems, 23(4), 217-246. https://doi.org/10.2753/MIS0742-1222230410
]Search in Google Scholar
[
Wood, W., & Neal, D. T. (2007). A new look at habits and the habit-goal interface. Psychological Review, 114(4), 843-863. https://doi.org/10.1037/0033-295X.114.4.843
]Search in Google Scholar
[
Xiao, B., & Benbasat, I. (2007). E-commerce product recommendation agents: Use, characteristics, and impact. MIS Quarterly, 31(1), 137-209. https://doi.org/10.2307/25148784
]Search in Google Scholar
[
Yang, F., Tang, J., Men, J., & Zheng, X. (2021). Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence. Journal of Retailing and Consumer Services, 63, 102683. https://doi.org/10.1016/j.jretconser.2021.102683
]Search in Google Scholar
[
Zhang, X., Feng, S., Peng, R., & Li, H. (2022). Using structural equation modeling to examine pathways between physical activity and sleep quality among Chinese Tik-Tok users. International Journal of Environmental Research and Public Health, 19(9), 5142. https://doi.org/10.3390/ijerph19095142
]Search in Google Scholar
[
Zhao, H., & Wagner, C. (2023). Factors influencing TikTok-based user purchase intention: Comparison between potential customers and repeat customers. Internet Research, 34(6), 1901-1931. https://doi.org/10.1108/INTR-07-2022-0542
]Search in Google Scholar